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Definition of "Personal Information"

"Personal Information" means information that can be linked to a visitor, identifies any visitor or could reasonably be used to identify such visitor that is submitted to or collected by the PHIT Shop when you visit our facility and that is maintained by the Fitness Director in an accessible form, and it includes information actively submitted by you, as well as information submitted by other clients and guests via referrals or in connection with the purchase of personal training, as described below.

Collection of Personal Information in the Studio

Identifiers such as first and last name, home or other physical address, telephone number email address and signature are known to the Studio only when voluntarily submitted, for example when signing up for personal training, checking-in as a guest for consultation, group exercise training or purchasing products from the Studio, or via referrals from other patrons, clients, or guests or in connection with the purchase of a multi-person group exercise training that include you as a client. Likewise, if you become a client, you may be asked for your photograph, if you visit as a guest, you may be asked for identifiers like a driver’s license number, and if you choose to participate in a fitness assessment, a free class or the like, you may be asked to provide identifiers relating to your fitness level, such as your age, height and weight. Similarly, financial information, such as credit or debit card numbers, is known to the Studio only when voluntarily submitted in connection with purchasing goods or services available at a Studio. Certain commercial information, such as products or services purchased, considered, or used, is also collected by the Studio. Such identifiers, financial information and commercial information is collected for the purposes of transacting a sale and supporting a consumer's use of our facility, products, and services (for example, health Studio clientship and access). Such information may also be used to evaluate and improve our customers’ experience, analyze trends, administer our facility, review of the number of patrons to our Studios and track clients' and guests' use of our facility.

Use of Personal Information

In addition to any other uses set forth herein, Personal Information may be used: (1) to help the Fitness Director  better understand patron’s use of our Studio; (2) to respond to specific requests from patrons; (3) to provide notices to patrons, such as marketing information, discount coupons and new product offerings; and (4) to protect the security or integrity of our facility. The Studio may also use Personal Information for other business purposes, such as to offer you the opportunity to receive notices regarding the Studio's products or services, to invite you to participate in surveys about our products, to notify you about special promotions, and for purposes of data analysis, audits, fraud monitoring and prevention, developing new products and services, enhancing, improving or modifying our services, identifying usage trends, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.


Consolidation of Personal Information

The Studio may consolidate and anonymize the Personal Information of individuals who visit our facility. The Studio may use such information to help us better design our Studios and our products, to communicate information to you, to enhance our marketing and research activities, to facilitate other business functions and for the other purposes set forth in this Privacy Policy.


Limitations on Collection of Personal Information

You may always limit the amount and type of actively-transmitted Personal Information that the Studio receives about you by choosing not to provide any Personal Information. However, some services can only be provided to you if you provide appropriate Personal Information; for example, certain financial and other information is required to purchase a clientship.

You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want the Website to use tracking technologies, such as cookies, to "reclient" your Personal Information, such as user IDs or mailing addresses, on return visits. However, if the Website uses tracking technologies to collect unidentifiable information, it will not generally provide you with the ability to opt out of the tracking technologies. Some internet browsers allow you to limit or disable the use of tracking technologies that collect passively-transmitted information. More detailed information about cookie management or other passive transmissions by specific web browsers can be found at the browser's respective websites.

Transmission of Personal Information to Third Parties

Unless otherwise disclosed, Personal Information will not be sold, transferred, or otherwise disclosed to anyone other than authorized recipients. However, the Studio reserves the right to disclose Personal Information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law, in the Studio's sole discretion.

Additionally, if the Studio sells one or more of its product lines, divisions or assets, Personal Information may be transferred to the buyer so that the buyer can continue to provide you with information and services. Similarly, if the Studio purchases a product line or division or other assets from a third party, Personal Information may be transferred from the seller to us so that we may continue to provide you with information and services.

Finally, if you are accessing our facility in connection with obtaining discounted access to services offered by the Studio or in connection with a third-party program offering rewards, reimbursements, benefits or other incentives based on your use of the Studio’s services (including a right to access to our Studios that is available through an employer, health insurer or other group, a "Third-Party Offer"), the Studio may share your Personal Information (including identifiers such as a unique personal identifier and commercial information such as your use of such services or the number of times you visit a Studio each month) with the applicable third party in accordance with the terms of such Third-Party Offer but solely for the business purpose of facilitating the provision of such discounts, rewards, reimbursements, benefits or other incentives to you under Third-Party Offer. You may always request that we stop sharing such information. However, in that case, you may not be eligible to access our facility or obtain any such rewards, reimbursements, benefits, or other incentives.


Security of Personal Information

We seek to use industry standard physical, technical, contractual, and administrative security measures designed to protect your Personal Information. However, no safeguards are 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us.

Personal Information Related to Children: A Note for Parents or Legal Guardians

The Studio is committed to protecting children's privacy. While the Studio may allow minors to use its Studios, it limits the amount of information it collects about such individuals to identifiers and commercial information as described above, and it does not sell any such information. Notwithstanding the foregoing, the Studio does not intend to, or knowingly, collect any Personal Information of children under the age of 13. If the Studio becomes aware of a child under the age of 13 providing Personal Information directly, it will attempt to delete that information. If your child under the age of 13 has provided Personal Information to us, please contact us so it can be deleted.


Acceptance of Privacy Terms and Conditions

Your access to and use of the Studio's facility is subject to this Privacy Policy, the rules set forth in any clientship or other services agreement that you sign with us, any rules that are posted in our Studios and all applicable laws. By accessing and using our facility, you accept, without limitation or qualification, this Privacy Policy. The Studio reserves the right to at any time revise this Privacy Policy without prior notice to reflect technological advancements, legal and regulatory changes, and good business practices. If the Studio changes its privacy practices, a new Privacy Policy will reflect those changes and the effective date of the revised Privacy Policy will be set forth in the new Privacy Policy. You are bound by any such revisions and should therefore periodically review the then-current privacy terms and conditions to which you are bound. If you have questions about the use, amendment, or deletion of Personal Information that you have provided to the Studio, or if you would like to opt out of future communications from a Studio business or a particular program, please contact us by clicking on the "Contact" link on our Website or by writing to us at:

Attn: PHIT Shop Privacy Officer
445 Oriana Rd, Suite 6
Newport News, VA 23608

In all communications to the Studio, please include the e-mail address you have previously provided to us (if applicable), the website address or the specific program to which you provided Personal Information and a detailed explanation of your request. If you would like to delete or amend your Personal Information and are contacting us by e-mail, please put "Deletion Request" or "Amendment Request", as applicable, in the subject line of the e-mail. We will do our best to respond to all reasonable requests in a timely manner, in accordance with applicable law.


This Privacy Policy is effective as of August 30, 2020.

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A cookie is a small file placed onto your device that enables website functions and targeted advertising. Cookies are very commonly used on modern websites, and their aim is to improve user experience by gathering data on how the website is performing.


Does use cookies? Yes


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Why does use cookies? We use cookies to offer you the best possible user experience on our website.


We categorize cookies used on into three categories:

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An example: We use cookies to count the number of times an ad is shown or how often people click or view our ads. We use this data to analyze whether the ad is relevant and useful.


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Disabling cookies

You can control the usage of cookies in your web browser settings. You can disable cookies completely if you want to, but this could mean that may not function properly and cannot offer you the best possible user experience.


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